For many companies, entering the global market is a daunting challenge. These obstacles can come in various forms. Sometimes the problem is finding the right target customer base or establishing an appropriate quality management system and shipping logistics. It can also even be finding experienced sales members with suitable technical backgrounds. Even after overcoming these challenges, companies still need to consider the next step: establishing their brand and making a global impact.
Altogether, this is an immense logistical, and not to mention, financial challenge that makes or breaks a company, despite the product itself. For companies in that awkward, transitional stage from start-up company to a mature corporation, the question is: how can one cross this global ‘chasm’ and bring their products to the global stage?
With Acro Certify, ACROBiosystems offers a ‘bridge’ to help cross this chasm. When it comes to developing the right ‘Go-to-Market’ strategy, Acro Certify helps tailor a strategic plan targeting each region to optimize product success. In addition, ACROBiosystems’ pre-established resources, including marketing and sales channels, supply chain management, global shipping logistics, and quality assurance / auditing expertise, are all available for Certify partners. Partnerships under Acro Certify also ensure that both product logos and brands are promoted: not only ACROBiosystems’ but their partners’ as well. Similarly, this can help generate useful customer feedback from customers that can act as key opinion leaders (KOLs) for future product development.
" The resources offered by Acro Certify have been carefully cultivated by us over years of research, partnerships, and collaborations with our customers across the globe. Acro Certify might be an unusual platform to offer, but we are always looking for ways to help empower our customers. Whether it is through our own products or otherwise, ensuring that our customers have access to the tools they need is always our priority. This is what it means to be a part of ACROBiosystems. "
Founder and Chief Executive Officer
Of course, the Acro Certify platform was not only established to benefit its partners. Many innovative products are close companions to the reagents and products that ACROBiosystems offers their own customers. Combining their partner’s products with those offered from ACROBiosystems can also be innovative and help accelerate drug discovery, development, and commercialization.
In line with ACROBiosystems’ mission of placing their customers first, Acro Certify seeks to deliver innovative, exciting, and useful solutions to their customers. Partnering with smaller, innovative companies is the best solution towards providing the right products at the right times for customers that might be developing the next breakthrough therapy.
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